Google Garment – Mobile App
All SilverBack
Hello
I'm Pablo Vera
Manager UX / UI Product Design | User Experience | Coach | Workshopping
- Address Atlanta, GA
- E-mail Pvera@PabloVera.com
- Phone +1 561-306-1570
Vera is a seasoned UX/UI Design Leader with 27 years of experience managing high-performing design teams and driving user-centered strategies for Fortune 500 companies including Lowe’s, Home Depot, Disney, and ESPN. Proven track record of scaling design organizations—growing teams from a handful to over 45 members—while defining clear roles, responsibilities, and career paths. Expert in leading cross-functional initiatives, facilitating agile ceremonies, and aligning roadmaps across UX, UXR, and product management. Adept at mentoring designers, conducting 360 reviews, and embedding design thinking and discovery practices across organizations to deliver consistent, measurable business outcomes.
Portfolio
Gallery
Work Experience
Jan 2023 - Present
Lowes
Manager UX/UI Product Design
Managed full-time employee (FTE) and contractor hiring
• Conducted Design Thinking and Discovery Workshops
• Trained associates across various verticals
• Led a team of UX/UI Architects, providing training and mentorship
• Oversaw and led multiple areas, including
• Mobile Apps Instore Associatè
( Product App, Inventory, Manager Portal, Receiving, Physical Inventory )
• Desktop / Tablet Instore Associatè
( Physical Inventory, Receiving Vendor, Receiving Store )
• Helped enforce AGILE ceremonies
• Collaborated closely with the UXR team to build a Gantt chart roadmap of research
• Assisted in aligning the Q1, Q2, Q3, and Q4 roadmap.
Meijer is a Grand Rapids, Michigan-based retailer that operates more than 240 supercenters
and grocery stores in six states throughout the Midwest, having more than 70,000 employees.
- Managed contractor hiring and led the Shopping Vertical (Home Page, Product Listing Page, Product Detail Page, and Cart) for B2C.
- Directed the Illustration Team for web, mobile apps, and marketing materials.
- Spearheaded Home Page redesign through Design Sprints, inspired by the Google Ventures model.
- Conducted Design Thinking and Discovery Workshops, training eCommerce associates across various verticals.
- Led a team of UX Architects, providing training and mentorship.
- Coordinated usability testing with UserTesting.com and Usability Science.
- Championed UX best practices, strategies, and methodologies.
- Developed sitemaps, wireframes, information flow diagrams, visual storyboards, user personas, and user stories.
The Home Depot is the world's largest home improvement retailer with approximately 500,000 orange-blooded associates and 2,300 stores in the U.S., Canada, and Mexico.
• Leading Hiring of FTE and Contractors.
• Leading many UX squads/teams on B2C and B2B
• Leading the Innovation of Chatbot and AI through all OFNI Channels.
• Leading the New B2B comm for this coming year.
• Leading Design Thinking Workshops, facilitating them, and Training associates across the eCommerce organization.
• Leading a team of UX Architects, Training and Mentoring them.
• Leading and Coordinated Usability Testing with UserTesting.com / Usability Science.
• Evangelizing and advocating for User Experience best practices, strategies, techniques, and
methodologies
• Facilitating and creating sitemaps, wireframes, information flow diagrams, visual storyboards,
user persona documents, and user stories
LexisNexis® is a leading global provider of content critical applications that designs advanced data centered solutions to government agencies, law enforcement, and academic markets like the FBI, CIA, and the NSA.
• Lead Hiring of FTE and Contractors.
• Lead many UX squads/teams
• Lead the Web Interface used across the US by 18,000+ Law Enforcement Agencies.
• Attained highest usability ratings from FBI, CIA & NSA on data critical applications designed from scratch.
• Trained associates across the LexisNexis Big Data platforms.
• Mentored UX/UI Associates
• Lead and Coordinated Usability Testing with the FBI, CIA, & NSA.
• Evangelized and advocate for User Experience best practices, strategies, techniques, and
methodologies
• Facilitated and trained associate on how to create sitemaps, wireframes, information flow diagrams, visual storyboards, user persona documents, and user stories
Silver back Concepts is a High Performing Digital Marketing Boutique Agency that supports small to large size companies on areas such as online brand strategy, website architecture, e-commerce shopping, digital marketing strategies, acquisition, retention, e-mail, application development and integration.
Served as the Director of eCommerce. Founded this company to keep pushing the boundaries of learning by experimenting and applying the latest technology concepts and digital marketing techniques to companies seeking innovation (Walt Disney, Nickelodeon, ESPN, Land Rover, Quizzes, Cadillac, IBM, NIKE, Pepsi)
• Lead teams in Ukraine, China, and Serbia
• Lead Development, Analytics, User Experience, and Digital Marketing Team
• Advocated Agile Methodologies across all teams
• Secured organic traffic was maximized by focusing on the creation of high quality content and effective monitoring of the quality of code for smart crawling
• Designed and Implemented a highly productive Experience Map that allowed for fast results on conversion and a sensitive increase in traffic through the purchasing funnel
• Lead the Mobile UX/UI team
• Lead and overlooked the design of the YouTube Channel
• Incorporated the Mobile Governance and Best Practices
• Wrote documentation on how to create Usability Testing, Personas, and User Demographics
• Lead the growth and helped scale the Experience discipline
• Lead and conducted Design Sprints research, including stakeholder and end-user interviews
Office Depot is the 5th Largest e-Commerce Retailer in the US with more than 15 million monthly visitors to its sites and more than $5Billion in online revenue/year (up to 33% of visits are to Mobile sites and Apps).
• Lead Hiring of FTE and Contractors.
• Lead many UX squads/teams
• Trained associates across B2C and B2B on the eCommerce platforms.
• Mentored UX/UI Associates
• Lead and Coordinated Usability Testing across all platforms desktop, tablet, and mobile.
• Evangelized and advocate for User Experience best practices, strategies, techniques, and
methodologies
• Facilitated and trained associate on how to create sitemaps, wireframes, information flow diagrams, visual storyboards, user persona documents, and user stories
Amerijet is a leading freight forwarder providing logistics services to Fortune 500 companies doing business throughout the US and Latin America.
• Designed and developed the company’s new web site including a strategic redefinition of the user interface (flows, graphics, icons, color schemes, content and architectural infrastructure of amerijet.com)
• Successfully redesigned and led a new social media campaign strategy that relied on a highly relevant content development practice that increased engagement across Facebook, Twitter, and YouTube channels.
Homes.com provides advertising and marketing services to help real estate professionals connect with homeowners, buyers, and sellers.
• Developed CSS cross-platform/browser-compatible production-ready solutions in IE6, IE7, IE8. IE9, Chrome, Safari, and Firefox.
• Built CSS cross-platform/browser solutions and ensure link integrity and overall quality.
• Managed testing of finalized sites for stability and work load performance.
• Performed media editing and conversion for fusing into site designs.
• Built SEO/semantic solutions for client sites to improve the site authority and organic strength.
• Managed the design of digital promotional materials for marketing department to increase consumer engagement.
My Clients
References
Awards and Achievements
Office Depot – 2013 – President’s Club Most Innovative User Experience Concept
Office Depot – 2014 – Winner of Hackathon Loyalty Application
Contact Us
Feel free to contact me
- E-mail pvera@pablovera.com
- Phone +1 561-306-1570
- Address Atlanta, GA